The most recent in this growing gaggle of Pakistani charity pop projects is a song/video titled Yeh Hum Naheen (YHN from hereon), recently launched at a press conference held in a Karachi hotel. The six-minute-plus video, shot on high definition, features the talents of some of today’s leading names from the local pop industry, such as Strings, Ali Zafar and Shafqat Amanat Ali. Add to this line-up such down-but-definitively-not-out names as Haroon, Ali Haider and Hadiqa Kiani, and you’ve got a colourful chorus line sure to grab a headline or two.
“The idea behind YHN came about because my children were fed up with the way in which some misguided people were high-jacking Islam and putting forward a message of radicalisation and terrorism, which was at total odds with the core teachings of the religion. This song is aimed at the Pakistani youth, who have now got to stand up and say this is not us,” claimed Waseem Mahmood, the gentleman behind this project, in the press release. Mahmood has produced as well as directed the video.
The press conference was quite refreshing, without the usual long-winded speeches by corporate types. The organisers simply played the clip two to three times for the handful of assembled journalists, handed out press kits and goody bags and then invited the pressmen and women to chow down on coffee and munchies. At the end of the screening, a message was played by boxing champ Muhammad Ali, wishing the project well. Thanks a bunch, champ!
The lyrics for YHN have been penned by Ali Moeen, while Shuja Haider has produced the track. The song is slated to be released on March 10 through EMI.